About
I work in product management and growth marketing, based in Bengaluru. Three years so far, split across a 100-year-old industrial company, a five-person D2C startup, and now a global professional services firm. The work sits between two things that don't always talk to each other: product strategy (roadmaps, backlog prioritization, stakeholder alignment) and hands-on performance marketing (Meta Ads, SEO, conversion funnels, SQL dashboards).
Before any of that I was drawn to painting, crafts, music, poetry, and literature. Some of it still shows up in the work: copy that ran in Economic Times and Insight Success, creative briefs directed on Figma and Canva, influencer video ad scripts.
Experience
Growth, Grant Thornton US
- Handle growth for audit, advisory and tax services, including stakeholder management.
- Analyze LinkedIn campaign performance for global B2B audiences: CTR, engagement, lead quality.
- Build dashboards and reports in Adobe Analytics and Excel for the marketing and content teams.
- Led a LinkedIn lead generation campaign that produced around 800 leads at roughly $60 CPL.
Product Analyst, American Air Filters (EEMEA, CIS & SAARC)
- Drove B2B product marketing and CRM-led lead generation across EEMEA and SAARC.
- Grew website traffic 40% through content, WordPress SEO, and paid channels on a ₹5L+ budget.
- Wrote and placed content including an IAQ research paper and articles in Economic Times and Insight Success.
- Directed agency partners on 10+ monthly posts and events like ACREX and CII, briefing creative on Figma and copy on Canva.
- Built SQL, Excel, and Power BI dashboards to track user behavior, campaigns, and sales trends.
Founder's office, Elixir Creations
- Ran D2C and B2C e-commerce and full-funnel acquisition across multiple brands.
- Scaled BookMyPainting to ₹30L in revenue through SEO and marketplace optimization, building a 12-agent logistics network.
- Launched SpeakinEnglishClub and acquired 15,000+ users through Meta ads at roughly ₹150 CPA.
- Ran Meta ad budgets of ₹15K to 2.5L a month, reaching up to 16.6x ROAS and onboarding 15,000+ students at ₹150 CPP.
- Directed website design on Figma, wrote landing page copy, and scripted influencer video ads.
- Built and managed sales teams and automated post-purchase journeys, including onboarding and Telegram support.
Projects
- SpeakinEnglishClub - product and marketing manager for an online spoken English academy. Performance marketing, content, copywriting, creative direction, customer experience, sales.
- Etsy Shop Manager - edited content and vlogs for YouTube influencers.
- Habits Unlooped - a self-directed project in SQL and data visualization.
Skills
Product and e-commerce: product strategy, category management, backlog prioritization, conversion optimization, funnel building, on-page and technical SEO.
Analytics and tools: SQL, Power BI, Excel, Google Analytics, Figma, Wrike.
Performance marketing: Meta Ads, LinkedIn Ads, YouTube Ads, retargeting, A/B testing, ROAS optimization.
Content and CRM: copywriting, technical writing, blog strategy, Zoho CRM, Salesforce CRM, Marketo (trained).
Education
B.Tech in Electronics and Telecommunications, Y.C.C.E. Nagpur (2019-2023).